How to Compose a Job Posting
A well-written job advertisement is the first impression you make with potential candidates. It is the first opportunity for your company to present your culture and values in a way that is appealing to the eye. A good job posting can attract interest in the job and your company, leading to higher-quality applications and more interviews.
Alongside describing the job, and describing the qualifications, certifications, education or experience and the qualifications you would like to have A good job description should include important information about your hiring process from beginning to end. This will ensure that both you and the candidate are on the same page with regards to what you expect from them. It also helps to avoid the possibility of ghosting or drop-off in a candidate and also an efficient, fair hiring process for all involved.
Use a direct, clear language that is easily understood by all types of people. Avoid jargon and cliches, which can irritate or turn off potential applicants. Use job postings to promote your diversity initiatives. Be sure that the language used is not excluding any person.
Don’t not forget to mention the most important advantages and perks on your job announcements. Include any benefits that your company offers such as free lunches or an office with a stunning view in your job description. These might be enough to convince potential employees to choose you over your competition. It’s also a great idea to mention any volunteer opportunities or involvement in the community your company is involved in as this is something that many prospective employees will look for when deciding on which company to join.
